Our solution for guest Wi-Fi goes one step further, providing your business with a tangible return of investment as the software doubles as a cohesive and easy to use marketing strategy for your business.
The Resolution IT guest Wi-Fi solution has many unique benefits for your business as well as the user. Our solution is packed full of powerful features and benefits, all of which help generate extra revenue, increase brand awareness and improve customer loyalty. Promising only fast, reliable Wi-Fi connectively, the package includes intellectual software that collects valuable data from your guests in turn for access to the Wi-Fi. Discover who your customers are, what they are interested in and how often they frequent your business, then use this information to re-market your sales messages to them.
How does it work?
It’s hard to believe that something so powerful is so simple, but it really is – the hardest part is the set up and that’s our job.
It’s not just complimentary Wi-Fi, it’s a complete marketing strategy
Upon selection of the Wi-Fi connection, users will be presented with a login page, it’s your choice what data you’d like to collect or you may want users to ‘like’ your Facebook page in exchange or access to the Wi-Fi. Either way, every user is giving you their contact details, which they have agreed to. The ‘splash page’ can be branded and changed endlessly with your latest offers or marketing messages. Direct all users to your homepage to increase your web traffic and send all new visitors a welcome email – the engagement with your business is instant.
Marketing opportunities
The ‘set-up and forget’ process allows you to carefully target your customers with appropriate messaging as soon as they log in. The software will store the credentials of the user, logging how many times they access the internet so at regular intervals you can send messages to reward their loyalty.
This Guest Wi-Fi solution allows us to provide an excellent service to guests, whilst we effortlessly collect data to communicate effectively with them
Paul Scambler, Hotel Jerbourg
Popular social media sites can be integrated so that ‘likes’ and ‘follows’ must be made for access to the internet. Businesses with sizeable footfalls can significantly bolster social media communities at speed and no extra cost. The software will also ask if users want to post an automated message about your business on their channels and all social exposure is recorded so the success can be measured and reported.
The data is downloadable to use for further marketing activity and all reporting can be automated for a total hassle-free solution.The login integration with social media allows the messages to be targeted by gender, age and interest for tailored, relevant messaging to your audience. The intelligent location tracking and footfall mapping allows you to monitor customer behaviour whilst connected to the Wi-Fi and in real-time. Presence analytics allow larger organisations to monitor customer behaviours whilst they are online and illustrate this with heat mapping. Pinpoint where your customers are going and how they use your business and re-market to them accordingly, for example – If guests of a hotel haven’t dined in the restaurant, email them a free drink offer as an incentive.
Social media isn’t essential, but it does widen the breadth of available data collection and customer intelligence. Should you not have a social media presence or need help with your existing setups, we have a partner who can help give guidance for the most effective way to market, maximising the powerful functions of the software.
Modern life dictates that clients, customers and any guests of your business are using (or would like to use) the internet whilst they are in your premises, so why not make this work for you? It’ll be the most effective use of your marketing budget.
